444cb Privacy Policy
Your privacy is a fundamental part of how 444cb operates. This Privacy Policy explains precisely what personal information we collect, how we use it, who we share it with, and the rights you hold over your own data as a 444cb account holder.
Six Pillars of 444cb Data Protection
A concise overview of how 444cb handles your personal data responsibly. Full details are provided in the legal sections further down this page.
444cb collects only the personal information strictly necessary to operate your account, process transactions, and meet legal obligations. We do not collect data beyond what is proportionate to those purposes.
All data transmitted between your device and the 444cb platform is protected by 256-bit SSL encryption. Your payment credentials and personal details are never transmitted in plain text.
You have the right to access, correct, delete, and export the personal data 444cb holds about you. Requests can be submitted at any time via the support team and are actioned promptly.
444cb does not sell, rent, or trade your personal information to third parties for marketing or profiling purposes. Data sharing is limited to operationally necessary partners under strict agreements.
444cb processes payments via PCI-compliant gateways and does not store full card numbers or mobile banking PINs on its servers. bKash, Nagad, and Rocket transactions use tokenised payment flows.
444cb uses only essential and functional cookies required for platform operation and session management. We do not deploy aggressive tracking cookies or share browsing behaviour with advertising networks.
Please Read Carefully: This Privacy Policy forms part of the agreement between you and 444cb. By registering an account or using any 444cb service, you confirm that you have read and understood this policy and consent to the collection and use of your personal data as described herein.
444cb ("we", "us", "our") is committed to protecting the privacy and personal data of every individual who uses the 444cb platform at 444cb.io. This Privacy Policy sets out in clear, plain English how we collect, process, store, share, and protect the personal information of our registered players and website visitors, with particular reference to users based in Bangladesh.
This policy applies to all personal data processed in connection with your use of the 444cb website, mobile-optimised interface, sports betting services, live casino, slots, arcade, and any other product accessible under the 444cb brand. It should be read alongside our Terms and Conditions, which govern the overall relationship between you and 444cb.
We take our data protection responsibilities seriously. We do not collect data we do not need, we do not retain data beyond the period required, and we do not share your information with third parties except where expressly necessary for the delivery of our services or where required by applicable law. Our approach to privacy is grounded in proportionality, transparency, and respect for the individuals whose data we hold.
If you have any questions about this Privacy Policy or about how 444cb handles your personal data, please contact our support team at the details provided in Section 14 of this document.
444cb collects personal data from you through several channels: directly when you register an account and use our services; automatically when you interact with the platform; and occasionally from third parties where required for identity verification or fraud prevention purposes. The categories of personal data we collect are described below.
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, National ID or passport number | Provided by you at registration or during KYC verification |
| Contact Data | Email address, mobile phone number (including bKash/Nagad registered number), residential address | Provided by you at registration or account update |
| Financial Data | Payment method type, partial account identifiers, transaction history, deposit and withdrawal amounts in ৳ BDT | Generated automatically through platform transactions |
| Account & Gaming Data | Username, account balance, betting history, game session records, bonus usage, login timestamps | Generated automatically through your use of the platform |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, referral URL | Collected automatically via server logs and session tracking |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Recorded when you contact our support team |
| Verification Data | Copies of government-issued ID, selfie images, proof of address documents | Provided by you during account verification when required |
444cb does not collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric identifiers, except where strictly required to fulfil a legal obligation (for example, a court order or regulatory request).
444cb uses the personal data it collects for the following purposes. In each case, we process only the minimum data necessary to achieve the stated purpose.
- Account Management: To create, maintain, and administer your 444cb player account, including verifying your identity and age (21+), processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, and partner banks, and managing your account settings and preferences.
- Service Delivery: To provide you with access to the full range of 444cb products, including cricket betting markets (BPL, IPL, T20 World Cup, Bangladesh Tigers fixtures), live casino games from providers such as Evolution Gaming and Ezugi, slots from Pragmatic Play, NetEnt, and Microgaming, and arcade and money wheel products.
- Transaction Processing: To process deposits, withdrawals, bonus credits, and wagering activity accurately and in accordance with your instructions and the applicable terms of each product.
- Security and Fraud Prevention: To monitor account activity for signs of fraudulent behaviour, money laundering, multi-accounting, bot usage, and other prohibited conduct as defined in our Terms and Conditions.
- Legal and Regulatory Compliance: To fulfil obligations under applicable anti-money laundering (AML), know-your-customer (KYC), and counter-terrorism financing (CTF) requirements, and to respond to lawful requests from regulatory or law enforcement authorities.
- Responsible Gaming: To identify patterns of play that may indicate problem gambling behaviour, to apply responsible gaming tools (deposit limits, session limits, self-exclusion) at your request, and to communicate with you about responsible gambling resources available in Bangladesh.
- Customer Support: To respond to your enquiries, complaints, and support requests, and to maintain records of communications for quality assurance and dispute resolution purposes.
- Platform Improvement: To analyse anonymised and aggregated usage data to improve the performance, reliability, and user experience of the 444cb platform.
- Communications: To send you service-related notifications (such as account security alerts, deposit confirmations, and withdrawal updates) via email or SMS. Promotional communications are sent only where you have opted in, and you may opt out at any time.
444cb processes your personal data on the following legal bases, depending on the nature of the processing activity and the purpose it serves:
- Contractual Necessity: The majority of data processing on the 444cb platform is necessary for the performance of the contract between you and 444cb — specifically, to provide you with a registered betting and gaming account, to process your transactions, and to deliver the services you have requested.
- Legal Obligation: Certain processing activities are required by law, including identity and age verification, anti-money laundering checks, and the retention of financial transaction records. We have no discretion to opt out of these obligations.
- Legitimate Interests: We process some data on the basis of our legitimate interests as a platform operator, including fraud prevention, security monitoring, and platform analytics, where those interests are not overridden by your rights and freedoms.
- Consent: Where we send you optional marketing communications or use non-essential cookies, we do so only on the basis of your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.
444cb does not sell, rent, or trade your personal data to third parties. We share personal data only in the limited circumstances described below, and only to the extent necessary for the stated purpose. All third-party recipients are required to handle your data in accordance with applicable data protection standards.
- Game Providers: To enable you to play games hosted on the 444cb platform, technical session data (such as a session token and game activity) is shared with the relevant game provider — for example, Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi — for the purposes of game delivery and result settlement only.
- Payment Processors: To process your deposits and withdrawals, transaction data is shared with the relevant payment service provider (such as bKash, Nagad, Rocket, Upay, or partner banks including Dutch-Bangla Bank, City Bank, and BRAC Bank). Each provider operates under its own data protection policy, which governs its handling of your payment data.
- Identity Verification Partners: To meet our KYC and AML obligations, we may share identity documents and related data with specialist verification service providers who carry out document authentication and database checks on our behalf.
- Law Enforcement and Regulatory Authorities: We will disclose personal data to government bodies, law enforcement agencies, or regulatory authorities where we are legally required to do so, or where disclosure is necessary to prevent or investigate fraud, financial crime, or other unlawful activity.
- Professional Advisors: In the context of legal proceedings, audits, or regulatory investigations, we may share relevant data with lawyers, auditors, or other professional advisors under obligations of confidentiality.
All third parties with whom 444cb shares personal data are contractually required to implement appropriate technical and organisational security measures and to process data only for the purpose for which it was shared. We do not permit third parties to use your data for their own marketing or commercial purposes.
444cb takes particular care with the handling of financial and payment-related data given the sensitive nature of such information. The following specific practices apply to payment data processed on the 444cb platform.
- 444cb does not store full payment card numbers (PAN), full mobile banking account numbers, or payment PINs on its own servers. Payment credentials are processed exclusively through PCI-compliant third-party payment gateways.
- Mobile money transactions via bKash, Nagad, Rocket, and Upay are processed through the respective provider's API using tokenised identifiers. 444cb retains only a reference token and transaction metadata (amount, timestamp, status) for reconciliation and dispute resolution purposes.
- Bank transfer transactions via Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, and other partner banks are processed through secure banking APIs. 444cb retains transaction reference numbers and amounts but does not store full account numbers.
- Card transactions via Visa and Mastercard are processed through a PCI DSS-compliant payment gateway. Card numbers are truncated and tokenised; 444cb stores only the last four digits of the card number, the card type, and a payment token.
- All transaction amounts are denominated in Bangladeshi Taka (৳ / BDT). Currency conversion records are retained where applicable for reconciliation purposes.
- Transaction records are retained for a minimum of five years in accordance with applicable financial record-keeping requirements, after which they are securely deleted.
444cb uses cookies and similar tracking technologies on its platform. Cookies are small text files stored on your device by your browser when you visit a website. They allow the website to recognise your device across multiple page visits and to maintain session state. The following types of cookies are used by 444cb.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential / Session | Maintains your login session, stores your shopping basket state, and enables core platform functionality. Without these cookies, the platform cannot function correctly. | No — these are required for the platform to operate |
| Functional / Preference | Remembers your language preference, display settings, and optional responsible gaming configurations (such as session time reminders) between visits. | Yes — disabling these will reset preferences on each visit |
| Analytics | Collects anonymised data about how users navigate the platform (pages visited, session duration, feature usage) to help us identify performance issues and improve the user experience. Data is aggregated and not linked to individual accounts. | Yes — opt out via your browser settings |
| Security | Supports fraud detection and bot prevention by tracking device fingerprint signals and identifying anomalous access patterns. These cookies are essential for platform security. | No — required for security integrity |
444cb does not deploy third-party advertising cookies, retargeting pixels, or social media tracking scripts. We do not share browsing behaviour or in-platform activity data with advertising networks. You may manage your cookie preferences at any time through your browser settings. Please note that disabling essential cookies will impair the functionality of the 444cb platform.
444cb retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide.
- Active Account Data: Identity, contact, and account data is retained for the duration of your active account relationship with 444cb, plus a post-closure retention period as described below.
- Post-Account Closure: Following the closure of your account (whether voluntary or by 444cb), core identity and transaction records are retained for a minimum of five years to satisfy AML, KYC, and financial record-keeping requirements.
- Transaction Records: All deposit, withdrawal, and betting transaction records are retained for a minimum of five years from the date of the transaction.
- Support Communications: Chat transcripts and email correspondence are retained for a minimum of two years from the date of the communication for quality assurance and dispute resolution purposes.
- Technical / Log Data: Server logs and technical session data are retained for a maximum of 12 months from the date of collection, after which they are automatically deleted or anonymised.
- Self-Exclusion Records: Where a player has requested self-exclusion, a record of that exclusion is retained indefinitely to prevent re-registration in contravention of the exclusion arrangement.
On expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction of the original information. Anonymised data may be retained indefinitely for statistical and analytical purposes.
As an individual whose personal data is processed by 444cb, you hold the following rights in relation to your data. To exercise any of these rights, please contact the 444cb support team using the contact details in Section 14. We will respond to all valid requests within a reasonable timeframe and without undue delay.
- Right of Access: You have the right to request a copy of all personal data 444cb holds about you, along with information about how it is being used and with whom it has been shared.
- Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you. You may update certain details directly from your account dashboard.
- Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to overriding legal retention obligations.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to request that it be transmitted to another data controller where technically feasible.
- Right to Restrict Processing: You have the right to request that 444cb restricts its processing of your data in certain circumstances, such as where you contest the accuracy of the data or where processing is unlawful but you prefer restriction over erasure.
- Right to Object: You have the right to object to processing based on legitimate interests where you have grounds relating to your particular situation. You may also object to direct marketing at any time without providing a reason.
- Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Please note that certain rights (particularly the right to erasure) may be limited or temporarily unavailable where 444cb is required by law to retain your data — for example, during the statutory financial record retention period following account closure. We will explain any such limitation when responding to your request.
The 444cb platform is strictly intended for adults aged 21 and above. We do not knowingly collect or process personal data belonging to individuals under the age of 21. If you believe that a minor has registered an account on the 444cb platform or that 444cb has inadvertently collected personal data relating to a person under 21, please contact us immediately using the details in Section 14.
Upon receiving a substantiated notification that personal data belonging to a minor has been collected, 444cb will immediately suspend the relevant account, delete the associated personal data as promptly as operationally possible, and take reasonable steps to prevent re-registration by the same individual. Any funds deposited into an account belonging to a minor will be returned to the source payment method following verification.
444cb employs age verification controls at the point of registration and reserves the right to request documentary proof of age at any stage of the account lifecycle. Accounts where age cannot be satisfactorily verified will remain suspended until verification is completed or will be permanently closed.
444cb implements a range of technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, and disclosure. These measures include, but are not limited to, the following.
- Transport Layer Security: All data transmitted between your browser or device and the 444cb platform is encrypted using TLS 1.2 or higher (256-bit SSL). This prevents interception of data in transit by unauthorised parties.
- Encrypted Data Storage: Sensitive data fields stored in our databases (including identity document references, verification status flags, and financial references) are encrypted at rest using industry-standard encryption algorithms.
- Access Controls: Access to personal data within 444cb's internal systems is restricted on a strict need-to-know basis. Staff access privileges are reviewed regularly and revoked immediately upon role change or departure.
- Intrusion Detection: Our platform infrastructure is monitored continuously for signs of unauthorised access, anomalous traffic patterns, and attempted security breaches. Automated alerts trigger immediate investigation of suspicious activity.
- Password Security: Player passwords are stored using strong one-way cryptographic hashing. 444cb does not have access to your plaintext password and will never ask you to disclose it.
- Penetration Testing: 444cb conducts periodic security assessments including vulnerability scanning and penetration testing to identify and remediate potential weaknesses in platform security before they can be exploited.
Despite these measures, no internet-based system can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 444cb will notify affected players without undue delay and will take all reasonable steps to mitigate the impact of the breach.
The 444cb platform may contain references to third-party services — for example, game providers such as Pragmatic Play, Evolution Gaming, Spribe, and others — in the form of game launch interfaces. When you launch a game, a session is established with the relevant game provider's servers, and your interactions within that game session are governed by the game provider's own data processing practices.
444cb is not responsible for the privacy practices of third-party game providers or payment service providers. We encourage you to review the privacy policies of any third-party service with which you interact in the course of using the 444cb platform. The inclusion of a third-party game or payment method on the 444cb platform does not constitute an endorsement of that third party's data protection practices.
444cb reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our data processing practices, or the services we offer. The "Last Updated" date displayed at the top of this page and in the hero section indicates when the most recent revision was made.
When we make material changes to this Privacy Policy — changes that affect how we collect, use, or share your personal data in ways that are materially different from what was stated at the time you registered — we will notify you by email to the address associated with your account and/or by displaying a prominent notice on the platform for a reasonable period before the changes take effect.
We encourage you to review this Privacy Policy periodically to stay informed about how 444cb handles your personal data. Your continued use of the 444cb platform after the effective date of any revision constitutes your acceptance of the updated policy. If you do not agree with the changes, you should cease using the platform and contact the support team to request account closure.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 444cb holds about you, please contact our support team using the details below. We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within a reasonable timeframe.
For data subject rights requests (access, rectification, erasure, portability, restriction, or objection), please include your registered account username and a brief description of your request so we can locate your records and respond accurately.